Advertising Research Findings

Today, people can jump online to look for fun ideas, do research, and even buy tickets or book travel arrangements. Yet, such activity is often inspired by a print ad or mail piece. And exciting new offers can derail initial plans. Make sure your brand is in consumers’ consideration set.

How can you impact the rollercoaster-like path to purchase? Understand behaviors and generational differences for your type of industry – whether for movies, concerts, sporting events, live theater, casinos, amusement parks, cruises, hotels and airfare. Then use our research to develop winning ad strategies that motivate shoppers to take action.