White Papers

2K18 Valassis Coupon Intelligence Report
2K18 Valassis Coupon Intelligence Report
Get detailed insights into modern, dynamic shoppers and their quest for savings. Learn how they’re using endless options for researching and purchasing online and in-store.
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Actionable Insights


Tempting the Dynamic Restaurant Customer eBook

Tempting the Dynamic Restaurant Customer eBook

Competition from all sides, including grocerants, vie for share of stomach. To give you an edge, we researched consumers and what motivates their restaurant choice. Leverage – to develop more relevant offers, ads and media plans.

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eBook: Customizing to the Dynamic Home Improvement Shopper

eBook: Customizing to the Dynamic Home Improvement Shopper

A builder’s beige approach to advertising won’t cut it. Discover generational differences in planning and shopping – revealed in our proprietary study. So you can improve activation.

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Capturing the Dynamic Retail Shopper eBook

Capturing the Dynamic Retail Shopper eBook

While they may seem elusive — since they can jump online any time and any place — discover distinct opportunity, namely with parents! Then apply findings.

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Seasonal Marketing Tips

Seasonal Marketing Tips

School shopping has. Parenting trends, too. Gone are set timeframes. That applies to the holidays as well. Discover windows of opportunity to impact key moments, outlined here.

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Motivating the Dynamic Shopper eBook

Motivating the Dynamic Shopper eBook

From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.

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3 Key Trends Brief

3 Key Trends Brief

Are you taking action? We’ve identified a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising.

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Top Ten Loyalty and Local Marketing Practices

Top Ten Loyalty and Local Marketing Practices

Whether you’re a large brand or a small-or medium-sized business (SMB), you risk losing customers as more people switch. To regain and retain local shoppers, try these ideas.

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Omni-Channel Personalization Top 5

Omni-Channel Personalization Top 5

Multi-channel consumers demand consistent personalization across media. Results prove to be higher. Learn why and how.

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Every Door Direct Mail White Paper

Every Door Direct Mail White Paper

Personalization vs Dear Postal Customer, what you need to know to make an informed decision.

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