Retail

Holiday season. How do you capture share?

Run smarter cross-channel campaigns in Q2

Make bigger strides in capturing share and driving store traffic. Using our online and offline data insights to identify shoppers you may otherwise miss, and the strongest print and digital media to get them moving, you’ll see measurable results.

Let’s quantify the opportunity

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Top 5 gift-giving holidays

Based on what shoppers say they’ll spend in 2018, you can start impacting #2, #3 and #5 now!
Winter holidays: $589
Mother’s Day: $186
Easter: $152
Valentine’s Day: $136
Father’s Day: $135

Source: National Retail Federation surveys conducted between October 2016 and September 2017; all dollar amounts are respondent averages.

Over 2 in 5 adults intend to spend more this Mother’s Day

Source: Prosper Insights & Analytics™, Monthly Consumer Survey
Happy Mother's Day

Time & place to celebrate Moms & Dads

Department stores are the most popular channel

While other channels, including online, will reap their fair share of the Mother’s Day and Father’s Day spend, consumers still want to see, touch and compare at their neighborhood department stores.

Source: Prosper Insights & Analytics™, Monthly Consumer Survey
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Congrats Grads! What's up for grabs?

Upward trending spend – with a constantly improving economy, and with joblessness at near record lows, gift giving to new graduates is expected to top-out near record levels.

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$99.94

May 2012

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$93.90

May 2013

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$97.79

May 2014

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$102.50

May 2015

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$106.45

May 2016

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$104.92

May 2017

Source: Prosper Insights and Analytics, Monthly Consumer Survey

Case study

Learn how a Home Furnishings client made full use of our direct mail inserts and wrap to spur immediate response.
+20% increase in sales
Get Study
SS #359
20 percent sales increase

Case study

See how a regional Apparel Retailer used a combination of digital media to attract shoppers on-the-go.
+50% lift in foot traffic
Get Study
SS #567
50-percent-foot-traffic-lift-retail

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