According to the NCH U.S. CPG Coupons Facts: Mid-Year 2017 (YOY percent change vs. mid-year 2016)
what to buy in terms of:
Reliable as ever, the Free-standing Insert continues to be the go-to vehicle for U.S. advertisers who want to drive activation, and RedPlum delivers unrivaled efficiency. Our market list provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.
What’s behind the numbers? Color commentary provides insight to develop winning strategies.
Across generations, print coupons from the newspaper and mail are the most preferred source of coupons. Note: Millennials are eager to find savings — regardless of how that savings is delivered.
Notice how ad spend breaks out for this industry.
Survey asked consumers who bought groceries about their interaction with print advertising.
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