GOVERNMENT

GOVERNMENT

Where are all the prospects who lean your way?



Motivate exactly who you want to enlist, apply or vote


When recruiting for the Armed Forces or government agencies, or activating voters via political campaigns, it's critical to identify the most qualified target audiences. Why waste your advertising coverage? We'll help you find high concentrations of people who match your consumer profile, and selectively engage them. Our proprietary data platform will even inform your media selection and optimize campaign performance.



CHANGES IMPACTING POLITICAL ADVERTISING


Digital spending will begin to rival television


grocery-fill-in-trips-several-times-week

Forecast broadcast TV vs. digital political ad spending 2010 - 2020

Source: FEC, The Cook Political Report, The Rothenberg Political Report, Larry Sabato’s Crystal Ball, Center for Responsive Politics, Ballotpedia, Borrell Associates 2017


Growth in Hispanic voting population

Evident in every state, so don’t overlook their influence and your need to personalize campaigns

U.S. Latino eligible voter total increase: 15,453,000

growth-hispanic-voting-population
Source: Unidos US, Policy Brief Special Series: Issue One, Jul. 2018


HOW TO IMPACT

See what a difference the Valassis Consumer Graph makes


political-campaigns

Political campaigns

You’ll gain an edge from meaningful data that flows through our unique Consumer Graph such as: the most accurate national voter file, demographic voter characteristics, and billions of daily device signals. Allows you to identify prospective voters and deliver one-to-one messaging on critical political issues of today.


Recruitment campaigns

We’ll help all branches of the military connect with potential recruits using our proprietary Consumer Graph. It provides the ability to personalize print and digital messages to recruits that are actively in the market using our 1st party data.

recruitment-campaigns

Preferred media for government clients




ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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