AUTOMOTIVE

AUTOMOTIVE

Do you own your PMA?




Reach every potential opportunity in your backyard


We’ll help you own and protect your PMA from your competition. How? It starts with identifying and targeting the right in-market auto shoppers. Then engage and activate them with specific, cohesive promotions across media channels with an always-on strategy. Beating competitors and building loyalty are the keys to success.



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eBook: Advertising owner’s manual

Refer to the actionable insights from our new, proprietary research and be aware of different consumer levers.


GET eBOOK


Stay in front of car buyers


Nearly 1 in 5 consumers are in the market for a vehicle in the next 6 months.


However, it’s not a snap decision, but a long and winding path to purchase.


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Source: Valassis Awareness-to-Activation Study, 2018


PROOF OF ACTIVATION

CASE STUDY

Auto dealer drove traffic into its showroom using our variable data postcard (VDP) and realized measurable sales lift…

GET STORY



Sway repair decisions

When it comes to repairs:


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Source: Valassis Awareness-to-Activation Study, 2018

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Auto dealer services Auto service providers
Look for deals & discounts 29% 39%
Look for recommendations from family & friends 25% 35%
Look for reviews online 28% 28%
None 42% 33%

Source: Valassis Awareness-to-Activation Study, 2018


HOW TO IMPACT

Time for the Valassis Consumer Graph™

Sway switchers and improve loyalty with more personalized campaigns. Our unique graph connects deep offline intelligence with exclusive online intelligence to inform advanced targeting and media planning, so you can engage the same consumers with a consistent, cross-channel message, at home and away.


CONSUMER GRAPH


We facilitate your compliance process by providing approved artwork, content and documentation to ensure every co-op dollar is used effectively and efficiently.

  • Approved co-op media for most automotive manufacturers
  • Process begins on the first of every month
  • Customize artwork according to local market conditions
  • Documentation assistance for submission to co-op manager
  • Minimal time and effort on the part of a dealership

Preferred media for automotive clients




ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET
Monday - Friday