in-store-stat Nielsen, January 2015
Brand Equity

Our shelf-talkers promote brands and spur activation with unique, tear-off coupon pad.

Dispensers & Coupons

Drive trial and interaction with these at-shelf dispensers.

Front End

Be seen the minute shoppers enter the store all the way to checkout.
Security Stanchions

Influence at the “moment of truth”

To capture the impulse buyer, lean on Valassis’ comprehensive in-store portfolio. Get prime opportunities to catch consumers’ eyes in our retailer network of approximately 8,200 stores. We will deliver a targeted plan according to your objectives. This high degree of targeting, along with third-party merchandising, honest reporting, and substantial results, make us an excellent in-store partner for you.


83% of Family Dollar consumers are influenced by ads on shelves

Prosper Insights & Analytics™ MBI, January 2015

Brand Equity

Grab shoppers’ attention while they scan the aisle with these four-color advertisements.
  • Specs: 5.5”W x 7.5”H
  • 6% - 13% average industry lift

Case Study

A battery manufacturer striving to break through the clutter in the category tried AdPOP.

Increased volume and sales
Get Story

in-store9-7lift *Test vs control stores, Genpact analysis
In-Store Billboards. BladePOP is designed to grow brand and category sales.
  • Specs: 4”W x 12”H
  • 6% - 13% average industry lift

Case Study

A national paper CPG used BladePOP with Tear Pad in over 2,200 dollar stores.

Generated $50K in incremental dollars

Get Story

in-store-11-lift *Test vs control stores, Genpact analysis

Dispensers & Coupons

Strategically placed in front of products to give consumers coupons they can use during checkout.
  • Specs: 3.75”W x 1.375”H x 1.4375”D
  • Coupon Count: up to 300
  • 18% - 34% average industry lift

Case Study

To stand out in the laundry care category and drive fast response, this CPG used CouponPOP.

Generated trial and incremental sales

Get Story

in-store-6-6-lift *Test vs control stores, Genpact analysis
What influences affluent shoppers' in-store purchases?

Make purchases based on in-store discounts


Search for deals in store circulars


Print coupons from the internet for use in-store

Source: 2015 Coupon Intelligence Study, Ipsos. Research focused on behavior for traditional CPG categories
This leaflet dispenser delivers key brand information to consumers — from recipes and rebates to offers and sweepstakes.
  • Specs: Box – 5.25”W x 3.12”H x 2”D
  • Leaflet Count: 300 (2pg); 150 (4pg)
  • 7% - 13% average industry lift

Front End

Customers see and carry your message — on an advertising liner adhered to the bottom of a handheld basket.
  • Specs: 12.25”W x 7.5”H
  • Approx. 25 baskets per store
* Pre-approval required, tactic is available as custom quote, additional lead times required
Stay with shoppers during their whole trip – on a two-sided advertising billboard clipped to the front of a shopping cart.
  • Specs: 10”W x 8”H
  • Approx. 15 carts per store
* Pre-approval required, tactic is available as custom quote, additional lead times required
Security Stanchions
Be the first to reach consumers at the front entrance!
  • Specs: 48.7”W x 52.75”H
  • Slip Cover over security stanchions
* Pre-approval required, tactic is available as custom quote, additional lead times required
Other Custom Solutions Available

  • Tear Pads
  • Sampling
  • Product Display
  • Scent
  • IRC
  • Shelf Strips
  • Sound POP (Pre-approval required, tactic is available as custom quote, additional lead times required)

Coupon Book
Cover the path to purchase from start (at home) to finish (in-store)
Get Details
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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


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