Newsroom Press Release Archive
Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs
Aug 21, 2017
Casual Dining Groups Integrate Print and Digital, Driving Improved Results
LIVONIA, Mich., Aug. 21, 2017: Valassis, a leader in intelligent media delivery, today shares insights on how franchisees can maximize the benefits of corporate-sponsored advertising programs.
Ten franchisee co-op groups representing over 400 casual dining locations improved their corporate national direct mail outreach to their...
Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot
Jul 17, 2017
Detroit-based Businesses Join to Qualify In-market Leads, Generating Approximately 50 Vehicle Sales per Month
LIVONIA, Mich., July 17, 2017: Valassis, a leader in intelligent media delivery, has developed a new chatbot, helping Detroit-based Feldman Automotive Group drive vehicle sales, while boosting click-through rates that exceed the auto industry average.
Valassis, along with SMART (Strategic Marketing...
New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers
Jul 10, 2017
Consumer Activation Score Identifies Neighborhoods and Markets With Value-oriented Audiences
LIVONIA, Mich., July 10, 2017: Valassis, a leader in intelligent media delivery, today launched its Consumer Activation Score, enabling advertisers to precisely target value-oriented audiences and deliver the deals they want to receive. Pairing its industry-leading advanced targeting and data analytics capabilities...
Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows
Jun 12, 2017
Savings Influence Dads Along Their Entire Path to Purchase
LIVONIA, Mich., June 12, 2017: A consumer study from Valassis, a leader in intelligent media delivery, finds that dads are just as interested as moms in saving money on purchases, and in some cases, their coupon zeal surpasses that of their female counterpart.
Parents are more alike than dissimilar when it comes to shopping for traditional...
Harland Clarke Holdings Corp. Completes Acquisition of Digital Savings Destination RetailMeNot, Inc.
May 23, 2017
SAN ANTONIO and AUSTIN, Texas, May 23, 2017 -- Harland Clarke Holdings Corp. (“HCH”), a provider of best-in-class marketing services and integrated payment solutions and owner of Valassis (http://www.valassis.com/) a leader in intelligent media delivery, today announced the completion of the acquisition of RetailMeNot, Inc. (https://www.retailmenot.com/corp/) a leading savings...
RetailMeNot to Be Acquired by Harland Clarke Holdings for $11.60 per share in Cash
Apr 10, 2017
Transaction Dramatically Expands HCH and Valassis' Digital Scale, Advances RetailMeNot's Goal in Becoming a Leading Savings Destination
SAN ANTONIO and AUSTIN, Texas, April 10, 2017 /PRNewswire/ -- Harland Clarke Holdings Corp. ("HCH"), a provider of best-in-class integrated payment solutions and marketing services, today announced it has reached a definitive agreement to acquire RetailMeNot,...
Valassis’ Cross-Device Retail Campaigns Drive Significant In-Store Traffic
Mar 28, 2017
Exceed Industry Benchmarks
LIVONIA, Mich., March 28, 2017: Valassis, a leader in intelligent media delivery, today announced its cross-device retail campaigns drive more in-store foot traffic, beating industry benchmarks as proven by attribution studies.
Worldwide internet usage via mobile devices surpassed desktop in October 2016 and there is no indication of the trend reversing. This makes mobile...
Valassis Acquires Reach Magazine, Accelerating Hyper-Local Footprint in 2017
Mar 21, 2017
Expands In Cincinnati and Dayton
LIVONIA, Mich., March 21, 2017: Valassis, a leader in intelligent media delivery, announced today that Reach Magazine™ will join Clipper Magazine, the Valassis-owned company, further expanding its ability to serve the marketing needs of small business enterprises. Reach Magazine operates in the Cincinnati and Dayton markets and is distributed to approximately 861,000...
Valassis Names Media Industry Sales Leader Mark Ellis as Chief Revenue Officer
Mar 20, 2017
LIVONIA, Mich., March 16, 2017: Valassis, a leader in intelligent media delivery, has appointed Mark Ellis as chief revenue officer. In this role, Ellis will maximize revenue across the company’s print and digital media portfolio while identifying new opportunities for growth as well as driving customer value.
He possesses more than 25 years of industry experience, robust client and agency relationships...
New Valassis Study: Insights on how to Influence Consumers Along Their Path to Purchase Online and Offline
Mar 7, 2017
Research Indicates ‘Always Connected’ Consumers are Impacted by Discounts Before, During and After Shopping
LIVONIA, Mich., March 7, 2017: Valassis, a leader in intelligent media delivery, today announced the results of its annual 2K17 Coupon Intelligence Report: “Influencing Consumers Along the Path to Purchase.” Derived from an online survey of 1,000 consumers and focusing...
Valassis Digital Partners with ReachLocal to Launch Search Engine Marketing Solution
Dec 15, 2016
New Service will Help SMBs Reach and Convert More Local Prospects
LIVONIA, Mich., Dec. 15, 2016: Valassis, a leader in intelligent media delivery, today announced it has partnered with ReachLocal to bring a turnkey Search Engine Marketing (SEM) service to its customers across devices. The solution will help small-and-medium-businesses (SMB) efficiently convert local customers and can be used as a stand-alone...
Valassis and Lityx Expand Media Optimization Capabilities to Cross-channel Marketers
Dec 1, 2016
LIVONIA, Mich. and WILMINGTON, Del., Dec. 1, 2016: Valassis, a leader in intelligent media delivery, and Lityx, a leader in the automation of advanced analytics, announced today that they are working together to provide marketers a seamless way to deliver automated cross-channel optimization.The joint analytical power of Valassis and Lityx provides advertisers with campaign optimization support for...
Harland Clarke Holdings Announces Valassis CEO Victor Nichols to Be the Company's New CEO; Chuck Dawson to Become Chairman of the Board
Oct 25, 2016
SAN ANTONIO, Texas, Oct. 25, 2016: Harland Clarke Holdings today announced that current Valassis Chief Executive Officer Victor Nichols will become the company’s new CEO. Current CEO Chuck Dawson will move to Chairman of the company’s Board of Directors and will continue to be actively involved in strategic initiatives, client relationships and overall corporate planning and strategy.In...
Greg Green Joins Valassis as Chief Data and Analytics Officer
Oct 12, 2016
LIVONIA, Mich., Oct. 12, 2016: Valassis, a leader in intelligent media delivery, has appointed Greg Green as the company’s first Chief Data and Analytics Officer. In this role, he will drive the company’s data strategy, vision and execution, serving clients’ interests about data, insights and analytics.“Expertise in data and analytics is paramount to intelligent media delivery,”...
Valassis Increases Local Market Presence with Arizona Area Acquisition
Oct 6, 2016
Clipper Market Place Arizona Joins Valassis as Part of Local Solutions Strategy
LIVONIA, Mich., Oct. 6, 2016: Valassis, a leader in intelligent media delivery, announced today that Clipper Market Place Arizona will join Local Flavor, the Valassis-owned shared mail brand. Clipper Market Place Arizona is a private direct mail company owned by newspaper group 1013 Communications, LLC. In Arizona, Clipper...
Valassis Continues Local Market Expansion with Atlanta Area Acquisition
Aug 4, 2016
SuperCoups Atlanta Joins Valassis as Part of Local Solutions Strategy
LIVONIA, Mich., August 4, 2016: Valassis, a leader in intelligent media delivery, announced today the acquisition of SuperCoups of Atlanta, an independently-owned mailer operating within the SuperCoups franchise system. Valassis is the franchisor and owner of the SuperCoups brand. In the Atlanta market, SuperCoups reaches nearly 200,000...
Valassis Research Highlights Strong Coupon Usage Among Affluent Shoppers
Jul 28, 2016
Desire to Save Doesn’t Vary by Income
LIVONIA, Mich., July 28, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that coupon use among the affluent continues to be strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’...
Total Loyalty Solutions Launches 1,000th Mobile App and Small Businesses see Positive Results
Jun 2, 2016
LIVONIA, Mich., June 2, 2016: Valassis, a leader in intelligent media delivery, announced today the launch of the 1,000th Total Loyalty Solutions' (TLS) mobile app for small and medium businesses (SMB). TLS is a product of Clipper Magazine, a wholly owned subsidiary of Valassis.
TLS introduced its first app, aimed at boosting SMB businesses, in 2014. Today, TLS-built apps have been downloaded...
Valassis Calls on Businesses and Consumers To Help Locate and Recover Missing Children
May 25, 2016
LIVONIA, Mich., May 25, 2016: On National Missing Children's Day, Valassis reminds the public to look at the names and faces of missing children in its continued effort to bring them home safely.
Observed on May 25 each year, National Missing Children's Day honors the commitment to help locate and recover missing children by reminding parents, guardians, families and communities that every child deserves a safe childhood. It has been observed since 1983 by proclamation from President Ronald Reagan.
"National Missing Children's Day serves as a reminder to both consumers and businesses to...
Valassis and Acxiom Join Forces to Strengthen Post-campaign Analytics Collaborative Effort Delivers Omni-channel View of the Consumer
May 12, 2016
LIVONIA, Mich. and NEW YORK, May 2, 2016 Valassis and Acxiom (NASDAQ: ACXM) announced today that together they will deliver the post-campaign analytics marketers now demand to activate consumers and drive improved results.
Consumers interact with multiple media channels along their path to purchase, challenging marketers to identify those influential touch points in order to develop successful plans. Today marketers are faced with building a plan using fragmented data from a variety of sources without the linkage that provides an integrated view of a consumer’s purchase behavior.
This...
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