Newsroom Press Release Archive


Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm

Sep 19, 2018

Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm
LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers.
Valassis Survey Finds Deals Influence Grocery Shopping, In-Store and Online

Sep 18, 2018

Valassis Survey Finds Deals Influence Grocery Shopping, In-Store and Online
LIVONIA, Mich., Sept.19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced grocery-specific insights from its 2018 Purse String Survey. The survey of more than...
Valassis’ Michele Lazowski Named 2018 Baldrige National Examiner

Sep 4, 2018

Valassis’ Michele Lazowski Named 2018 Baldrige National Examiner
Valassis, a leader in activating consumers through intelligent media delivery, announces the appointment of Michele Lazowski, Executive Director, Program and Project Management, to the Board of Examiners for the 2018 Malcolm Baldrige National Quality Award.
Valassis Purse String Survey- What Value-seekers Want

Aug 29, 2018

Valassis Purse String Survey- What Value-seekers Want
Brick-and-Mortar Stores Still a Destination for Savings LIVONIA, Mich., Aug. 29, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key insights from its 2018 Purse String Survey, ahead of National Coupon Month in September. Based on a survey of more than 6,200 value-seeking consumers, the results show a fervent desire for coupons and deals – even...
Valassis Data Hygiene Process Earns Patent, Drives Best-in-class Data

Aug 27, 2018

Valassis Data Hygiene Process Earns Patent, Drives Best-in-class Data
Valassis, a leader in activating consumers through intelligent media delivery, today announced the issuance of a U.S. patent for its data hygiene process, elevating the strength of its data that drives print and digital campaigns. The patent (U.S. Pat. #10007739) illustrates how Valassis uses technology to build connectivity between its best-in-class database of 169 million U.S. addresses and marketing efforts. The connectivity allows Valassis to add geographic, demographic, behavioral and/or motivational shopping data to brand or retailer information. This enables marketers to better anticipate shopper behavior by providing a complete view of the consumer.
NCH Mid-Year CPG Coupon Analysis: 4 out of 5 Coupons Redeemed From Print

Aug 20, 2018

NCH Mid-Year CPG Coupon Analysis: 4 out of 5 Coupons Redeemed From Print
Need for Balanced, Integrated Media Mix Critical for Brand Marketers LIVONIA, Mich., Aug. 20, 2018: NCH Marketing Services, a subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today announced its Mid-Year 2018 Coupon Trends Analysis for Consumer Packaged Goods (CPG). The data reveals that four out of five coupons are redeemed from traditional print...
Valassis Data Provides Auto Dealers, Service Providers With Owner's Manual for Effective Advertising

Aug 14, 2018

Valassis Data Provides Auto Dealers, Service Providers With Owner's Manual for Effective Advertising
Valassis Data Provides Auto Dealers, Service Providers With Owner's Manual for Effective Advertising Promotions Influence Shoppers to Switch Auto Brands/Providers LIVONIA, Mich., Aug. 14, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new research providing insights into the decision-making process of today's automotive shopper in order to better...
Valassis Offers Insights to Retailers for Highly Anticipated Back-to-School Season

Jul 16, 2018

Valassis Offers Insights to Retailers for Highly Anticipated Back-to-School Season
Research Indicates Retailers can Capture Spend by Engaging Consumers When and Where They Shop LIVONIA, Mich., July 16, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares insights to help retailers capture back-to-school spend. According to the National Retail Federation (NRF), back-to-school is the second largest consumer spending season for retailers,...
Valassis Finds Building Shopper Loyalty is Key in Current Retail Climate

Jul 10, 2018

Valassis Finds Building Shopper Loyalty is Key in Current Retail Climate
New Study Reveals Millennials Stand out, Offers Best Practices for Retailers to Compete LIVONIA, Mich., July 10, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced new study findings which provide insights for retailers to better compete and drive repeat traffic both in-store and online. Based on a survey of over 1,200 consumers, the “Building...
New Valassis Chatbot Streamlines car Buying via Facebook Messenger

Jun 28, 2018

New Valassis Chatbot Streamlines car Buying via Facebook Messenger
Free, Customizable Solution Enhances Consumer User Experience, Drives Dealership Traffic LIVONIA, Mich., June 28, 2018: Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive dealers better target potential car shoppers, reach in-market leads, increase customer engagement and drive dealership traffic and sales. Notably, Valassis Digital's...
Valassis Research: How Malls Should Evolve to Attract Shoppers

Jun 21, 2018

Valassis Research: How Malls Should Evolve to Attract Shoppers
Despite Slowing Foot Traffic, Opportunities Exist for Brick-and-Mortar Stores to Rebound LIVONIA, Mich., June 21, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new research highlighting consumers’ pain points and preferences when it comes to the indoor shopping mall experience. Results from a survey of 1,000 U.S. consumers classified as...
Valassis Research Highlights Fathers’ Zeal for Savings

Jun 13, 2018

Valassis Research Highlights Fathers’ Zeal for Savings
Dads Research Deals, Value Convenience, Shop Local and Share Experiences LIVONIA, Mich., June 13, 2018: In advance of Father’s Day, Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K18 Coupon Intelligence Report revealing how modern dads shop for consumer packaged goods items.  The study highlights the importance...
Valassis Data is at the Core of Community Rebuilding and Revitalization

Jun 4, 2018

Valassis Data is at the Core of Community Rebuilding and Revitalization
LIVONIA, Mich., June 4, 2018: Valassis, a leader in activating consumers through intelligent media delivery, helps community rebuilding efforts by providing a statistically-based snapshot of areas in need of assistance. Valassis is uniquely positioned to provide a historical baseline and track population growth at a neighborhood level. Working closely with the U.S. Postal Service, Valassis updates its...
Valassis Digital Engineer Recognized for Computer Science Contributions

Jun 1, 2018

Valassis Digital Engineer Recognized for Computer Science Contributions
Peter Parente is Part of the Team Awarded for its Open Source-based Project Jupyter Collaboration LIVONIA, Mich., June 1, 2018: Valassis Digital, a leading digital marketing intelligence company, announced that Peter Parente, Principal Software Engineer, has been recognized for his contributions on Project Jupyter, as a recipient of the prestigious technical Software System Award from the Association...
Valassis: Let no Missing Child be Forgotten

May 22, 2018

Valassis: Let no Missing Child be Forgotten
Have You Seen Me? ® Program Delivers Hope as National Missing Children’s Day is Observed LIVONIA, Mich., May 22, 2018: As National Missing Children’s Day nears – marked each year on May 25 – Valassis, a leader in activating consumers through intelligent media delivery, reaffirms its strong commitment to deliver hope to missing children. Valassis uses the power of its products...
Clipper Magazine Shares Industry Benchmarks for Restaurants

May 15, 2018

Clipper Magazine Shares Industry Benchmarks for Restaurants
Reveals Insights on Average Order Values to Help Restauranteurs Measure Online Ordering Performance LIVONIA, Mich., May 15, 2018: Clipper Magazine, a wholly owned subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today released restaurant average order value (AOV) benchmarks compiled from its Total Loyalty Solutions (TLS) mobile app-builder.  The data,...
New Valassis Research: Mobile-Savvy Moms Drive Brick-and-Mortar Retail Success

May 9, 2018

New Valassis Research: Mobile-Savvy Moms Drive Brick-and-Mortar Retail Success
2K18 Coupon Intelligence Report Highlights Mothers’ Affinity for the In-store Experience and Mobile Apps LIVONIA, Mich., May 9, 2018: In honor of Mother’s Day, Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K18 Coupon Intelligence Report highlighting how modern moms shop. Despite growth in ecommerce, mothers...
New Valassis Data: Modern Consumers Prefer Organics, Meal Kits and Local Stores When Grocery Shopping

Apr 30, 2018

New Valassis Data: Modern Consumers Prefer Organics, Meal Kits and Local Stores When Grocery Shopping
2K18 Coupon Intelligence Report Highlights Key Motivators and Trends for Today’s Grocery Shopper LIVONIA, Mich., April 30, 2018: In a recent study, Valassis, a leader in activating consumers through intelligent media delivery, found that 33 percent of consumers make an effort to buy only (or mostly) organic and natural products. This percentage increases substantially among parents (48 percent)...
At Industry Coupon Conference, Valassis Shares What Motivates Consumers

Apr 19, 2018

At Industry Coupon Conference, Valassis Shares What Motivates Consumers
2K18 Coupon Intelligence Report Findings Help Define Today’s Modern Shopper LIVONIA, Mich., April 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, will share information at the Industry Coupon Conference about how consumers shop and interact with technology. Grocery options continue to expand, creating disruption in the industry while also delivering greater...
New Valassis Research Highlights How Restaurants Can Earn a Bigger Slice of the Pie

Apr 10, 2018

New Valassis Research Highlights How Restaurants Can Earn a Bigger Slice of the Pie
Tempt the Dynamic Restaurant Customer With Timely, Relevant Deals LIVONIA, Mich., April 10, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new data around key motivators for enticing restaurant visits.   The “Tempting the Dynamic Restaurant Customer” research found that although the majority of consumers “usually visit the same...