Newsroom Press Release Archive


Christmas From the Couch: Why Retailers Should Pay Attention to ‘Sofa Sunday’

Nov 14, 2018

Christmas From the Couch: Why Retailers Should Pay Attention to ‘Sofa Sunday’
LIVONIA, Mich., Nov. 15, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations that retailers should keep in mind as Cyber Monday approaches.
Valassis Shares Five Key Strategies for SMBs to win the Holidays

Nov 8, 2018

Valassis Shares Five Key Strategies for SMBs to win the Holidays
Small Business Saturday Brings Opportunity for Retailers, Grocers and Restaurants LIVONIA, Mich., Nov. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares tips for small businesses – including retailers, grocers and restaurants – on how to win this holiday season. With the National Retail Federation predicting holiday sales will grow between...
Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

Nov 6, 2018

Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers
New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust...
Print and Digital Ads Influence Entertainment and Travel Seekers as They Plan

Oct 31, 2018

Print and Digital Ads Influence Entertainment and Travel Seekers as They Plan
Brands Should Consider Consumers’ Unique Preferences for Researching and Booking Activities LIVONIA, Mich., Nov. 1, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting...
Valassis Research: Consumers Leverage Three Phases to Get the Most From Their Holiday Shopping

Oct 25, 2018

Valassis Research: Consumers Leverage Three Phases to Get the Most  From Their Holiday Shopping
40 Percent of Shoppers Completed a Portion of Holiday Purchases on Amazon Prime Day in July. Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing the habits of shoppers through the various stages of their holiday shopping journeys
Valassis Continues to Expand Local Footprint with Acquisition of Market Magazine

Oct 24, 2018

Valassis Continues to Expand Local Footprint with Acquisition of Market Magazine
LIVONIA, Mich., Oct. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced today that Market Magazine will join Clipper, the Valassis-owned magazine focused on local businesses...
Valassis Digital Research Provides Insight into Mastering Integrated Strategies

Oct 10, 2018

Valassis Digital Research Provides Insight into Mastering Integrated Strategies
Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, today announced results from its joint study with EnsembleIQ Research Solutions, highlighting the struggles marketers encounter when working to integrate online and offline strategies
Valassis Acquires One Brand Marketing

Oct 1, 2018

Valassis Acquires One Brand Marketing
LIVONIA, Mich., Oct. 2, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that One Brand Marketing will join Clipper, the Valassis-owned magazine focused on local businesses.
Study: Valassis Digital Advertising Yields 224 Percent ROI When Combined with Print Services

Sep 26, 2018

Study: Valassis Digital Advertising Yields 224 Percent ROI  When Combined with Print Services
Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today results from a commissioned Forrester Total Economic Impact™ (TEI) study[1] that analyzed the return on investment (ROI) for four Valassis Digital customers
Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm

Sep 19, 2018

Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm
LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers.
Valassis’ Michele Lazowski Named 2018 Baldrige National Examiner

Sep 4, 2018

Valassis’ Michele Lazowski Named 2018 Baldrige National Examiner
Valassis, a leader in activating consumers through intelligent media delivery, announces the appointment of Michele Lazowski, Executive Director, Program and Project Management, to the Board of Examiners for the 2018 Malcolm Baldrige National Quality Award.
Valassis Purse String Survey- What Value-seekers Want

Aug 29, 2018

Valassis Purse String Survey- What Value-seekers Want
Brick-and-Mortar Stores Still a Destination for Savings LIVONIA, Mich., Aug. 29, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key insights from its 2018 Purse String Survey, ahead of National Coupon Month in September. Based on a survey of more than 6,200 value-seeking consumers, the results show a fervent desire for coupons and deals – even...
Valassis Data Hygiene Process Earns Patent, Drives Best-in-class Data

Aug 27, 2018

Valassis Data Hygiene Process Earns Patent, Drives Best-in-class Data
Valassis, a leader in activating consumers through intelligent media delivery, today announced the issuance of a U.S. patent for its data hygiene process, elevating the strength of its data that drives print and digital campaigns. The patent (U.S. Pat. #10007739) illustrates how Valassis uses technology to build connectivity between its best-in-class database of 169 million U.S. addresses and marketing efforts. The connectivity allows Valassis to add geographic, demographic, behavioral and/or motivational shopping data to brand or retailer information. This enables marketers to better anticipate shopper behavior by providing a complete view of the consumer.
NCH Mid-Year CPG Coupon Analysis: 4 out of 5 Coupons Redeemed From Print

Aug 20, 2018

NCH Mid-Year CPG Coupon Analysis: 4 out of 5 Coupons Redeemed From Print
Need for Balanced, Integrated Media Mix Critical for Brand Marketers LIVONIA, Mich., Aug. 20, 2018: NCH Marketing Services, a subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today announced its Mid-Year 2018 Coupon Trends Analysis for Consumer Packaged Goods (CPG). The data reveals that four out of five coupons are redeemed from traditional print...
Valassis Data Provides Auto Dealers, Service Providers With Owner's Manual for Effective Advertising

Aug 14, 2018

Valassis Data Provides Auto Dealers, Service Providers With Owner's Manual for Effective Advertising
Valassis Data Provides Auto Dealers, Service Providers With Owner's Manual for Effective Advertising Promotions Influence Shoppers to Switch Auto Brands/Providers LIVONIA, Mich., Aug. 14, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new research providing insights into the decision-making process of today's automotive shopper in order to better...
Valassis Offers Insights to Retailers for Highly Anticipated Back-to-School Season

Jul 16, 2018

Valassis Offers Insights to Retailers for Highly Anticipated Back-to-School Season
Research Indicates Retailers can Capture Spend by Engaging Consumers When and Where They Shop LIVONIA, Mich., July 16, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares insights to help retailers capture back-to-school spend. According to the National Retail Federation (NRF), back-to-school is the second largest consumer spending season for retailers,...
Valassis Finds Building Shopper Loyalty is Key in Current Retail Climate

Jul 10, 2018

Valassis Finds Building Shopper Loyalty is Key in Current Retail Climate
New Study Reveals Millennials Stand out, Offers Best Practices for Retailers to Compete LIVONIA, Mich., July 10, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced new study findings which provide insights for retailers to better compete and drive repeat traffic both in-store and online. Based on a survey of over 1,200 consumers, the “Building...
New Valassis Chatbot Streamlines car Buying via Facebook Messenger

Jun 28, 2018

New Valassis Chatbot Streamlines car Buying via Facebook Messenger
Free, Customizable Solution Enhances Consumer User Experience, Drives Dealership Traffic LIVONIA, Mich., June 28, 2018: Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive dealers better target potential car shoppers, reach in-market leads, increase customer engagement and drive dealership traffic and sales. Notably, Valassis Digital's...
Valassis Research: How Malls Should Evolve to Attract Shoppers

Jun 21, 2018

Valassis Research: How Malls Should Evolve to Attract Shoppers
Despite Slowing Foot Traffic, Opportunities Exist for Brick-and-Mortar Stores to Rebound LIVONIA, Mich., June 21, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new research highlighting consumers’ pain points and preferences when it comes to the indoor shopping mall experience. Results from a survey of 1,000 U.S. consumers classified as...
Valassis Research Highlights Fathers’ Zeal for Savings

Jun 13, 2018

Valassis Research Highlights Fathers’ Zeal for Savings
Dads Research Deals, Value Convenience, Shop Local and Share Experiences LIVONIA, Mich., June 13, 2018: In advance of Father’s Day, Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K18 Coupon Intelligence Report revealing how modern dads shop for consumer packaged goods items.  The study highlights the importance...