No matter the advertiser, integrated campaigns deliver impact. Recent client integrated results:
Shoppers now glide between online and physical stores as well as print and digital media. November and December are key. To help you stay present right up to the last minute, see actionable insights and quick-turn media to sharpen your plans.
Learn how modern shoppers are using endless options – from savings apps to digital circulars to meal kits – for researching and purchasing online and in-store.
Keep all the important details handy to create an effective, integrated campaign. Includes information on Valassis, our proprietary data, technology, and our Consumer Activation Network of media: print and digital.
A major QSR launched a new menu nationwide – generating a 10X ROI by integrating print and digital rather than planning independently…
LIVONIA, Mich., Dec. 17, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach which includes the mailbox to activate consumers. Smart marketers understand the power of aligning consumer data and insights to their direct mail campaigns, averaging a 6 percent sales lift. This all supports the fact that nearly 60 percent of Valassis clients have increased spend on direct mail packages in 2018.LEARN MORE
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